We would write blog posts, just because. They were short or long, focused or rambling. They were devoid of monetization. The idea of charging someone to read them was not just ludicrous but unimagined.
There was no mention or consideration for an algorithm; such a thing existed but was not relevant. Discoveries happened through links and comments. There was the blogroll, like a miniature directory of other blogs you liked, and those links sent people out into the world and could bring them back again. Nothing was optimized. Responsive design did not exist because cell phones did not have the capability to display websites, and when they did, they would redirect to a mobile version of the website, though you could still click/tap a button to see the web version.
It was messages in bottles, packages sent through pneumatic tubes or along conveyer belts, log cabins made from trees whose stumps were visible in the clearing next to the porch. It was the staked plains, people journeying for miles across flatland and driving spikes into the ground to mark their route and map the area. It felt free.